The Global Business Case Competition (GBCC) is an annual international case competition that brings together undergraduate university students from the United States and 12 - 14 other countries to compete in a fast-paced and challenging business case study. Starting in 1999 as the Global Business Challenge, this week-long program provides students a chance to build cross-cultural relationships, experience the city of Seattle and most importantly, participate in a real-world case study to analyze and develop a business recommendation within 48 hours.
Guidelines & Rules
Global Business Case Competition
Each team will be comprised of four currently enrolled students working on their first university degree (undergraduates).
No alternates will be permitted.
Each team will be given 48 hours to devise a solution for an international business case. The time spent analyzing the case will be very intense and focused.
The case will be similar in length to Harvard Business School cases. It may address multiple geographical regions and multiple functional areas (for example, accounting, finance, marketing, and so forth). Teams may be asked to play roles in their case analysis (for example, to take the roles of firm managers or consultants).
To prepare for the competition teams may want to practice analyzing past GBCC cases or other business cases such as Harvard Business School Cases. Teams are expected to produce original work. Teams may not consult with non-team members during preparation of the case analysis or on the day of competition. This includes faculty, advisors, staff, ambassadors, and fellow students.
It is always an advantage to be educated about current world issues.
A technology command center will be established at the hotel for free printing, internet access, and technical assistance during the competition preparation.
Laptops will not be provided during GBCC week. Teams will need to bring their own laptops, but due to technical differences, we may not be able to provide technical support for those laptops. Teams will be provided access to additional computers and printers on UW campus.
The presentations will be 15 minutes, followed by a 15-minute question-and-answer session with a panel of judges. If a team finishes its presentation early, it will go right ahead into its 15-minute question-and-answer session.
Be prepared for questions from the judges. The judges may be playing roles as well (for example, firm executives or board members).
After the presentation and Q & A session, teams will have 15-minute feedback session where they will receive immediate feedback from the panel of judges. Teams are to listen to the feedback and take notes. Teams are not allowed to further explain the presentation or use the feedback session as an extension of the Q & A session.
Practice rooms will be available in Mary Gates Hall for each team for 55 minutes on the day of competition. Please bring your own laptop to the practice room. We only provide computers in presentation rooms. During the actual presentation the provided computer must be used.
Dress for a business setting.
Do not include any graphics or words in the presentation or wear any clothing with school or country logos that would identify your school, state, or country. This will keep it anonymous for the judges.
Teams are allowed to introduce themselves to the judges and shake hands with them during the 5-minutes setup period.
We highly recommend that the presentation of the case include all team members to capitalize on the strengths of each team member.
Presentations & PowerPoints
Teams are required to produce an Executive Summary (1-2 pages) and to present their comprehensive case analysis utilizing Microsoft PowerPoint 2007.
Be prepared for the unexpected and have a back-up plan. For example, if the laptop fails, you may want to have hard copies of your presentation ready to hand out. Please print six slides on each page for the hard copy.
Choose fonts carefully to ensure that your slides show the same way on different computers. Common fonts include Arial, Helvetica, Times New Roman, Palatino. If you use unusual fonts, copy the font onto the flash drive so you can load it onto the presentation laptop computer during your preparation time.
Each team needs to bring 12 copies of the Executive Summary and paper copy of the PowerPoint slides to the presentation: five copies will be handed by the team to the preliminary round judges during the 5-minute set up; seven copies will be handed to room monitors for use at the final rounds.
Teams will need to copy both the PowerPoint file and Executive Summary onto the two provided flash drives for the presentation. Please bring two flash drives, one for the presentation and one as backup.
Each preliminary round will be judged by a panel of five corporate judges. The final round will be judged by a panel of five to seven corporate judges.
To prevent bias, judges will not know which teams they are judging. Please do not include any identifying marks in your presentations or wear any clothing with school or country logos.
In addition to the four team members, each team may be accompanied by a faculty advisor. However, teams may not consult with the advisor during preparation of the case analysis or on the day of the competition.
Faculty advisors will be permitted to observe all four preliminary round presentations in their team's presentation room, but may not change rooms during the preliminaries. Advisors will also be permitted to observe all four final round presentations.
All presentations will be professionally recorded. A copy will be distributed to all teams after the competition. No additional video or audio recording of presentations will be permitted.